Page 1 - Samsung: The Business behind the Technology

Take a behind-the-scenes look SENKER

at one of the world’s biggest

technology companies.

BIG

See how Samsung grew from a small food export company to BRANDS
the manufacturer of so many must-have gadgets in just fifty
years. This book uncovers:

• Some of the key players driving Samsung’s
meteoric rise.
• How the company consistently stays on the cutting SAMSUNG
edge of technological innovation.

• The marketing and public relations strategies that
have built Samsung into the powerful brand it
is today.
THE BUSINESS BEHIND THE TECHNOLOGY
From Samsung’s battle with Sony to what the future could
hold for this tech leader, this book documents Samsung’s
amazing growth as well as developments in the technology
industry as a whole.

BIG Amazon: The Business behind the “Everything” Store

BRANDS McDonald’s: The Business behind the Golden Arches

Minecraft: The Business behind the Makers of Minecraft
SAMSUNG: THE BUSINESS BEHIND THE TECHNOLOGY
Samsung: The Business behind the Technology
Samsung: The Business behind the Technology

CATH SENKER
www.lernerbooks.com