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There are many ways in which creators of a product deliberately
             limit supply. In the late 1990s, music was primarily available only
             on compact discs (CDs). If you wanted a song, you had to buy an
             individual copy, which you usually got only if you purchased the whole
             album. Once you owned the CD, you could not make copies. If you
             wanted to share the song with a friend, they had to borrow your CD
             (in which case you couldn’t listen to it). This was also true of most other
             forms of media—newspapers, books, and DVDs. It is no surprise that
             these industries enjoyed strong profits in the late 1990s.
                 The internet, however, destroyed this model. New websites allowed
             users to download entire movies and to share music files. One person
             could simply buy a song and make an enormous number of copies to
             share with friends at no additional cost. Once newspapers posted stories
             online in digital form, they could be easily copied and reproduced
             elsewhere.












             ENSURING SCARCITY


             The value of something is often determined by the amount of it (supply)
             versus the desire people have for it (demand). If something is rare and highly
             desirable (such as a house on a beach), then it will carry a high price. If
             something is common (such as sand) and exceeds demand, then the price will
             be low. Fiat currencies usually lose trust when governments print too much of
             it, causing it to lose value.
                Satoshi Nakamoto designed Bitcoin so only a finite number exist. The
             number of coins in circulation will top out at 21 million in 2140. Of the 21
             million Bitcoin units that will be released, 18 million are already in circulation.







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     CRYPTOCURRENCIES  ANd  THE  BLOCKCHAIN  REvOLUTION  12
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