Page 11 - My FlipBook
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skills/personal qualities, 35,   Network Professional   Software Development Forum,
                 40                   Association, 34        67
               working conditions, 35, 41  New York Times (newspaper),   software engineer
              influencers, 68–69      64                     advancement opportunities,
              Ingram, Kaylin, 11–12                            57
              Institute of Electrical and   Occupational Outlook   certification/licensing, 52, 55
               Electronics Engineers (IEEE),   Handbook (Bureau of Labor   educational requirements,
               51                     Statistics), 78          52, 54
              International Association of                   employers of, 57
               Business Communicators   Page, Michael, 5     future job outlook, 52, 57
               (IABC), 24            Paul, Jake, 69          information resources, 58–59
              International Association of   Paysa (website), 50, 52  internships, 55–56
               Software Architects (IASA),   Payscale (website), 14, 66  number of jobs, 52
               55, 59                Phan, Michelle, 4, 36   role of, 52–53
                                     Power Digital Marketing   salary/earnings, 52, 57
              KDnuggets (website), 46, 51  (website), 38     skills/personal qualities, 52,
              Krikke, Jan, 50        Public Relations Student Society   56
                                      of America (PRSSA), 24–25  working conditions, 52, 57
              LeCun, Yann, 47, 49                           Software Engineering Institute
              local area networks (LANs), 27  Quora (website), 46, 47, 48, 50  (SEI), 59
              Los Angeles Film School, 74                   Srivastav, Srikant, 61–62
                                     Rendler-Kaplan, Lucy, 7, 19, 22
              Machine Learning Certification,   Roumie, Yasmeen, 56  Tech Dev Guide (website), 59
               48                    Ryan ToysReview (YouTube   Telemedia (website), 68
              Maharaj, Jonathan Leahy, 9,   channel), 69    Thompson, Melissa, 62
               10                    Ryburn, Justin, 29     Tittle, Ed, 27–28, 31
              Marbles, Jenna, 4, 71                         Toledo, Carina, 68
              Markiplier, 4          Sadaghiani, Fred, 49   TopCoder (social media
              Marwick, Alice, 73     Schroepfer, Mike, 58    programming website), 54,
              McKinsey Global Institute, 50  Scott, Jenn, 22  67
              McNeilly, Adam, 65     social media           Traackr (website), 40, 43
              Mediakix (website), 35  earnings in, by job title, 6  Tumblr, 48
              Microsoft Technology Associate   jobs in, 78  Twitter, 21, 27, 32, 48, 50, 64
               (MTA), 55              platforms in, 4
              mobile application developer  Social Media Club, 25  UCDA (University & College
               advancement opportunities,   social media manager  Designers Association), 16
                 66                   advancement opportunities,
               certification/licensing, 60,   23–24         Waltman, Richard, 46
                 63–64                certification/licensing, 17, 21  Ward, Adam, 64
               educational requirements, 60,   educational requirements, 17,   wide area networks (WANs), 27
                 62–63                  20–21               Word of Mouth Marketing
               employers of, 65       employers of, 23       Association (WOMMA), 43
               future job outlook, 60, 66  future job outlook, 17, 24  Wormser, Sam, 38, 40
               information resources, 66–67  information resources, 24–25
               internships, 64        interview with, 75–77  YouTube, 39
               number of jobs, 60     number of jobs, 17    YouTubers (YouTube
               role of, 60–62         role of, 17–20         entertainers), 4
               salary/earnings, 60, 65–66  salary/earnings, 17, 23  advancement opportunities,
               skills/personal qualities, 60,   skills/personal qualities, 17,   73
                 64                     22                   educational requirements, 68,
               working conditions, 60, 65  volunteer work/internships,   70–72
                                        21–22                employers of, 72
              National Association of Schools   working conditions, 17, 23  future job outlook, 68, 73–74
               of Arts and Design (NASAD),   social media marketing (SSM),   information resources, 74
               16                     10, 13, 36             number of jobs, 68
              National Center for Women   graphic designers and, 8  role of, 68–70
               &Information Technology   social media programming   salary/earnings, 68, 73
               (NCWIT), 34            websites, 54           skills/personal qualities, 68,
              Neogi, Titash, 46      Social Media Week, 25     72
              Network Computing (website),   Society of Camera Operators,   working conditions, 68,
               29                     74                       72–73



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